About Us
AS-PL is a European company which operates in the field of supplying parts and electrical components for vehicles. The company was established in 1992 in Gdańsk under the name Auto-Starter. Currently, the company employs over 400 qualified professionals and cooperates with aftermarket distributors and wholesalers of spare parts and accessories for vehicles all over the world.
Long-term cooperation and selling to about 100 countries in the world make the company a leader in the field of supplying parts and electrical components for vehicles.
The company currently, besides its Headquarters (in Gdańsk) and Production Plant (in Lubichowo), also has three international branches with warehouses and office space with a total area of 20,000 m2.
Offer
Currently, the company offers almost 30,000 different products with a total of almost 1 000,000 reference numbers in order to provide our customers with a wide selection of original products and their replacements at favourable prices. The offered products include parts and components for passenger cars, lorries, agricultural machines, boats, motorcycles, and for the industrial market.
The products are divided into three product lines:
- the option addressed to the customers who are looking for the best quality. Products supplied by world-class OEM (Original Equipment Manufacturer) manufacturers and selected products of AS brand.
- the leading product line of the AS brand, option directed to the customers looking for high quality and reliable products at a competitive prices.
- the line of products that merge the quality at a reasonable price.
“AS” own brand
In 2004, products manufactured under the own brand name “AS” were introduced. In response to our customers’ demands and continuous development in the automotive industry, the company introduced starter and alternator refurbishing to its range of services.
In 2013, the company's main office was moved to a modern building in Gdańsk, where a warehouse with 5.000 m² of storage space is located as well. In 2016, a modern facility was built in Lubichowo near Starogard Gdański. It houses state-of-the-art production lines and a warehouse with nearly 5.000 m² of storage and administrative space. The building features innovative solutions and specialist machinery supplied by Canadian D&V Electronics (ST-16, ST-24, ST-116, ALT-98, ALT-198) and Dutch Motoplat. These testing machines were purchased in order to control and improve the quality of AS-PL’s products.
to market expectations while using state-of-the-art technologies ”

Quality control
Goods offered by the company undergo strict testing procedures and meet the highest requirements in relation to their assembly and technical parameters. Supplying reliable products tailored to current market expectations while using state-of-the-art technologies is the company's most important goal and mission.
As part of a drive towards producing top-quality products, a quality management system compliant with ISO 9001:2008 was implemented in 2015. The certificate guarantees that the company operates in accordance with quality standards and controls its influence on the environment. In 2018, AS-PL positively passed the control assessing the implementation of the ISO 9001:2015 certificate.
All alternators and starters offered by the company are tested using specialist machinery. The test results are included in the product packaging.
![]() 400+
skilled
employees in 4
countries
|
![]() 1 300+
authorized distributors
in over 100
countries
|
![]() 30 000
assortment items
corresponding to 1 000 000
reference numbers
|
![]() "AS"
own brand
of the products |
![]() 20 000 m2
of total warehouse
space |
![]() 100%
of products
tested |