AS-PL offers more than 3500 types of starters for passenger cars, lorries, agricultural machines, boats, motorcycles, and for the industrial market. Such a wide selection of products enabled the company to become one of the leading suppliers in the worldwide spare parts industry.


Starter – operating principle

A starter is a device used to start an internal combustion engine. Electric starters are the most common.

An electric starter is a direct current motor used to rotate the engine crankshaft and provide a proper rotational speed so as to initiate the engine's operation under its own power. Internal combustion engine starters require the greatest amount of electricity from the battery, however only for a short period while starting the engine.

An electric starter is necessary as internal combustion engines are unable to start on their own. Therefore, the starter has to rotate the crankshaft several times in order to enable it to start. Born in 1876 in Loundonville, USA, Karol Franklin Kettering was the inventor of the electric starter which replaced the hand crank starter.


Quality control

Products offered by the company undergo strict testing procedures and meet the highest requirements in relation to their assembly and technical parameters. All alternators and starters offered by the company are tested using specialist machinery. The test results are included in the product packaging. Supplying reliable products tailored to current market expectations while using state-of-the-art technologies is the company's crucial goal and mission.


Online catalogue

In order to meet our Customers’ needs and expectations, we created an online catalogue that enables them to search for necessary parts quickly and easily. The catalogue is available at: and on the company website.

To reduce our carbon footprint, we decided to not provide printed catalogues. A specialist mobile application, AS-PL Catalogue, is available in order to facilitate selection of the proper components. You can download it from Google Play™ and App Store®. The “AS” brand is also available in the TecDoc catalogue under the name AS-PL.